A Harder SAT?

In March 2016, the redesigned SAT makes its official debut. Will the new test  be harder? That’s still up for debate. The revamped SAT does, however, contain a number of noteworthy changes, including longer reading passages rather than isolated sentences and more in-depth math problems. Recently, The New York Times offered a sampling of questions from a practice SAT test. Take this quiz and see how well you would do.

Full disclosure: I managed to score 5 out of 5 correctly, but my impatience caused me to render a guess on at least two questions.

Getting the Most Out of Customer Relationships

Business-to-business (B2B) companies are only engaging 29 percent of their customers, according to Gallup. That means 71 percent of global B2B customers are either indifferent toward a business or actively disengaged with it, representing a significant loss in growth opportunities for B2Bs. Read the entire Gallup article here. This is the first in a series of articles by Gallup about the barriers business-to-business companies confront in getting the most out of their customer relationships.


Gullibility in Overdrive

This isn’t a political blog, and it’s rare you’ll find a politics-related post here. But recently a brief convo on this very subject once again underscored (for me!) the incredible influence of what we see, hear, and read on people’s attitudes, beliefs, and behaviors.

Information is power. And it’s up to each of us to do personal due diligence when determining the accuracy and truth of any and everything. In today’s technology-driven world of social media, we’ve become somewhat complacent and indifferent.  It’s far too easy to think a meme on Facebook is a stone-cold fact. Think again. In many – if not most – instances, those memes or “facts”  being touted on Facebook and elsewhere are propaganda at best.

Now back to my friend. Let’s call her Sandy to protect the innocent. We were talking about an upcoming debate between Hillary Clinton and Bernie Sanders. Sandy, bless her, says, “I just don’t trust that Hillary.”

Me: “Why?”

Sandy: “You know, those emails.”

Me: “Emails? What emails are you referencing?”

Sandy: “They were about Ben-something, I think.”

Sadly, many of us have become increasingly tolerant – gullible if you will – of substituting misconstrued information for absolute truth. Everyone is susceptible. This is an election year. We are blessed to live in a country where every voice matters. When it comes to something as important as electing the next future leader of the United States, it behooves us to truly understand what the candidates think, feel, and believe. That means expanding our circles of influence to include objective, unbiased information and credible sources on the issues at hand. After all, when one ultimately casts his or her vote in November, the deciding factor really should entail a bit more than a news byte or “information” discerned from those provocative Facebook memes, right?

Come on, Sandy – it’s time to do your homework.