Getting the Most Out of Customer Relationships

Business-to-business (B2B) companies are only engaging 29 percent of their customers, according to Gallup. That means 71 percent of global B2B customers are either indifferent toward a business or actively disengaged with it, representing a significant loss in growth opportunities for B2Bs. Read the entire Gallup article here. This is the first in a series of articles by Gallup about the barriers business-to-business companies confront in getting the most out of their customer relationships.