Reverie Blog

rev·er·ie

noun   a state of being pleasantly lost in one’s thoughts; a daydream.

4 ApeReverie is where you’ll find musings by our team (and the occasional guest author) on everything from politics to the secrets of adulthood to the latest and greatest in content marketing and branding news of note.

Check back often – we have a lot to say.

A Harder SAT?

In March 2016, the redesigned SAT makes its official debut. Will the new test  be harder? That’s still up for debate. The revamped SAT does, however, contain a number of noteworthy changes, including longer reading passages rather than isolated sentences and...

Getting the Most Out of Customer Relationships

Business-to-business (B2B) companies are only engaging 29 percent of their customers, according to Gallup. That means 71 percent of global B2B customers are either indifferent toward a business or actively disengaged with it, representing a significant loss in growth...

Gullibility in Overdrive

This isn’t a political blog, and it’s rare you’ll find a politics-related post here. But recently a brief convo on this very subject once again underscored (for me!) the incredible influence of what we see, hear, and read on people’s attitudes, beliefs, and...